1SEC brings dehydrated fruits and meats right to your doorstep. By dehydrating meals, 1SEC can provide food without preservatives in a long-lasting format while preserving most of its nutritional value.

The first stage was to develop naming and core branding. The naming is a wordplay between French "sec", meaning "dry", and English "second", referencing the nature of fast snacks.

One of the core components of this project is web design. During a series of brainstorming sessions, we decided to follow a product drop model. While this model is usual in fashion, yet remains uncommon in food retail. In our case, using the drop sales model was incredibly logical: we wanted to keep the stock fresh with the seasonal fruits available to the customers, and we aimed to minimise any types of waste, including extra packaging or food waste. This way, customers could purchase in advance, and we would plan inventory to the last pre-order.

The website is fully centred around the product page. The product page provides several variations with the choice limited to the current drop offering. By having a product-centred web page, user engagement and retention is better integrated with socials.

Product packaging was another integral part of the project. In our case, we came up with two packaging variations. Each variation aimed to optimise the client's budget, which is critical in the launch phase. At the same time, we made sure that there were no compromises made in terms of product customer experience.