We redesigned the Omnia personal training centres' brand, with the challenge to breathe new life into their visual language without altering the core elements, namely the logo and fonts.

Our first step involved systematizing existing brand materials to understand Omnia's persona and visual identity, forming the base for further development. The updated "Defining wellbeing" concept arose from these findings, incorporating wellness-related terms as main graphics, aligning with Omnia's mission of promoting health and mental wellbeing.

We initiated a fresh approach to merchandise by proposing a collection of items introduced as starter packs to Omnia's members. This diverse range of branded merchandise - from water bottles, caps to hoodies, and tote bags - made the brand's essence more tangible and memorable to clients. Importantly, we designed this concept to be scalable and subtly powerful. Without plastering the logo everywhere, it can be seamlessly translated onto any theme-related object, conveying the brand's ethos effortlessly and allowing for future expansions and diversification.

Updating Omnia's web presence, we ensured a smoother and user-friendly digital experience, maintaining consistency across platforms, and solidifying the brand's digital presence.

The "Rain & Fog" collection extended the brand narrative, resonating with Amsterdam's weather conditions.

Exterior designs of all training centres were rejuvenated, with striking fonts and private yet open aesthetic elements (by using blurred tape), harmonizing with the distinctiveness of each location and attracting attention to Omnia centres.