3D modelling for LGT

Optimising design assets for the product line launch with 3D modelling

Work scope //

SMM, Web-design, Motion design, 3D modelling

Tools Used //

Blender, After Effects, Illustrator, Figma

In this design case, we show how 3D modelling helped LGT — an international lighting company —  optimise its marketing operations and enhance customers' product selection experience. To add product dynamics to the technical descriptions, we made short animated snippets with technical characteristics for the new line of lighting equipment.

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The modelling part was the key to success in this project. The extra complication was the lack of the final model availability. Therefore, product videos, photos and technical documentation provided by the client served as a modelling basis. Our designer aimed to achieve a hyper-realistic look: this way, models can be reused by both marketing managers and architects. 

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One of the main product features is the all-around customisation of lightning varying in temperature and colour. During the modelling and animation, we considered all variations of angle dispersion of LED lamps.

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One of the key advantages of our solution is that LGT can further experiment with the appearance of the lamps using provided 3D materials, which is helpful for its future development, marketing materials and interior design planning. On our side, we also animated products for their launch across social media channels.

While LGT doesn't provide online retail services, Klad shared a vision with the client on possible further use of the 3D models in web design. Bold fonts combined with the volume of developed models create a unique web experience for the clients.

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Up to this day, this case remains a great example of how 3D modelling can strongly optimise design assets and processes. It helped to save time and budget for the product launch while increasing assets' re-usability on the client side.

  • MODELLING: Lena Sivakova

  • ANIMATION: Lena Sivakova

  • PROJECT FINISHED: 20.07.2020

  • TOTAL WORKING DAYS: 18

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Express design is a faster and cheaper alternative to full-scale projects with one simple rule: no edits or comments. This way, we can cut out all the project management and focus just on the design processes. Fast execution without any quality compromises.

You will receive: Logo in .ai, .svg, .png formats + Brand naming with website domain suggestion + PDF presentation with colors, suggested fonts (and free alternative) and the example of how the social media profile would look like

Total: 395 EUR   //  
4 working days

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Animation in .mp4 format and .png sequence

Total: 995 EUR   //  
7 working days

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3D model in .obj and .glb/.gltf format or image .png, .jpg

Total: 595 EUR   //  
5 working days

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You will receive: Design of a single page Design of 3-5 website pages in Figma and code archive (html, css, js files)

Total: 1195 EUR   //  
8 working days

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