Optimising design assets for the product line launch with 3D modelling
SMM, Web-design, Motion design, 3D modelling
Blender, After Effects, Illustrator, Figma
In this design case, we show how 3D modelling helped LGT — an international lighting company — optimise its marketing operations and enhance customers' product selection experience. To add product dynamics to the technical descriptions, we made short animated snippets with technical characteristics for the new line of lighting equipment.
The modelling part was the key to success in this project. The extra complication was the lack of the final model availability. Therefore, product videos, photos and technical documentation provided by the client served as a modelling basis. Our designer aimed to achieve a hyper-realistic look: this way, models can be reused by both marketing managers and architects.
One of the main product features is the all-around customisation of lightning varying in temperature and colour. During the modelling and animation, we considered all variations of angle dispersion of LED lamps.
One of the key advantages of our solution is that LGT can further experiment with the appearance of the lamps using provided 3D materials, which is helpful for its future development, marketing materials and interior design planning. On our side, we also animated products for their launch across social media channels.
While LGT doesn't provide online retail services, Klad shared a vision with the client on possible further use of the 3D models in web design. Bold fonts combined with the volume of developed models create a unique web experience for the clients.
Up to this day, this case remains a great example of how 3D modelling can strongly optimise design assets and processes. It helped to save time and budget for the product launch while increasing assets' re-usability on the client side.
MODELLING: Lena Sivakova
ANIMATION: Lena Sivakova
PROJECT FINISHED: 20.07.2020
TOTAL WORKING DAYS: 18
Express naming, core branding and product design for the company launch
Brand identity, Motion design, 3D modelling
Adobe Illustrator, Figma, Blender, AfterEffects
Dynamic branding, web and motion design for the jewellery manufacturer
Brand strategy, Brand identity, Web-design, Motion design
Figma, Blender, AfterEffects, Three.js, Laravel
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