In this design case, we show how 3D modelling helped LGT — an international lighting company —  optimise its marketing operations and enhance customers' product selection experience. To add product dynamics to the technical descriptions, we made short animated snippets with technical characteristics for the new line of lighting equipment.

The modelling part was the key to success in this project. The extra complication was the lack of the final model availability. Therefore, product videos, photos and technical documentation provided by the client served as a modelling basis. Our designer aimed to achieve a hyper-realistic look: this way, models can be reused by both marketing managers and architects. 

One of the key advantages of our solution is that LGT can further experiment with the appearance of the lamps using provided 3D materials, which is helpful for its future development, marketing materials and interior design planning. On our side, we also animated products for their launch across social media channels.

While LGT doesn't provide online retail services, Klad shared a vision with the client on possible further use of the 3D models in web design. Bold fonts combined with the volume of developed models create a unique web experience for the clients.