The use of the 3D models becomes more and more widespread for the product's initial launches and web presentations. The key reason is its versatility and many ways the model can be re-utilised in various design processes. While the initial development of hyperrealistic 3D assets sometimes might be a complicated task, in some situations, it is an ultimately versatile solution that can save loads of time in future design and marketing. In this case study, we will tell more about the benefits, difficulties and overall process of creating 3D design assets for Plus-Minus-Null, a startup focused on personal journaling.

Capturing the actual feel and look of the notebook was extra challenging as we based the perceived colour on the Pantone colour codes provided online by the manufacturer. However, it is not just limited by the colour change as colour perception strongly depends on the material. In the case of the PMN journal, we especially needed to balance the matte texture of the faux leather for the cover.

For the launch, we wanted to emphasise the product and its key features that differentiate it from other journals. To do so, we tried to keep the background minimalistic, with the journal-focused lightning and a series of multi-angle shots highlighting the core segments of the notebook.

When the business is focused on a single product, 3D becomes an ultimate solution to optimise the design and boost the product impression. A high-quality 3D model correctly used on the website can strongly redefine digital experience and increase conversions.