In this case study we provide an outlook on our very first project as a studio back in the summer of 2020— a comprehensive design solution for the marketing analytics start-up, a company that puts focus on data analytics and budget optimisation in multi-channel advertising processes. The purpose of the project was to provide brand naming, develop core digital branding, and design web app for marketing analytics and management.

One of the client preferences was to have a recognizable product reference in the logo. Therefore, the final logo references the UI toggles. While we kept the shape of interface toggles, we wanted to give it more volume, dynamic and a powerful feeling through variation of shades and gradients.

Klad created a dashboard with the tiled-based widget logic and several view modes to manage ads to minimise the number of user page refreshes. We even developed a single unified ad creation flow that combined and standardised ad creation mechanics from 9 platforms in a single flow. Klad created guides for the user permission hierarchies and data visualisation for the ads and ad campaign performances. Stated UX aimed to nudge users to have more ad tests and constantly check analytics insights. For instance, an A/B ad test can be done just in two clicks, while performance graphs are visible almost on every screen except for settings. Learn more about the project complexities and our solutions in our in-depth case study.