Making your competitors jealous Giving your ideas the right shape
We create professional design for memorable customer experience Helping you present ideas in the most effective way
Vinst Agency
Comprehensive branding and design solution for the data-driven marketing agency
Brand identity, Web-design, 3D modelling
Illustrator, Blender, Figma, Tailwind
Vinst is a next-generation data-driven marketing agency. It aims to automatise advertising and product marketing by integrating data pipelines and collecting statistics. This way, their decisions are driven by analytics and data rather than gut feeling. For Vinst, we provided naming, brand strategy, branding and website design.
During the brand strategy, we defined the company's core foundations, formulated the mission and manifesto, and created the brand's voice and tone. While the brand strategy was developed in close collaboration with managers from Vinst, the naming was done solely by Klad. Core naming criteria were short form, available domain with ".agency" TLD, the integrated idea of core brand values and pronunciation simplicity. During the naming process at Klad, we provide clients with five options, which include domain suggestions and naming logic explainers.
Once the name was picked, we proceeded with the branding process. We start branding by creating three logo concepts for the client to choose from and provide us with feedback for finalisation. However, as Vinst wanted Klad designers to take all of the decisions for the branding process, we didn't have any of the review rounds with the client but had more intense internal team review sessions.
As a result, we came up with a logo where the symbol is embedded in the text. The core idea of the logo comes from naming, which in translation from Swedish means "profit", which we integrated into the logo with the plus sign. We also created a 3D variation for the symbol, which we largely reutilised for SMM and other marketing materials.
We wanted the website to appear bold yet incredibly simple to follow. Therefore, the first blocks strike with colours and 3D. For more text-intensive sections, however, we tuned it down for the visitors to focus on the text. The website was designed in Figma with the link available to the client right from the start. We also did the markup using HTML, CSS, JavaScript and Tailwind.
Vinst is a result of the comprehensive approach and an example of how we formed a brand from nothing by defining its tone, mission, and voice, giving it a name and visual shape.
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NAMING: Egor Zmaznev
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BRANDING: Alexandra Shwagerus
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WEB DESIGN: Ksenia Leonteva
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3D AND MOTION: Lena Sivakova
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WEB DEVELOPMENT: Vladimir Shepel
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PROJECT FINISHED: 08.02.2022
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TOTAL WORKING DAYS: 34
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